A Store Is Born: Alexander McQueen

Alexander McQueen opened its doors on Manhattan’s Madison Avenue yesterday, after movin’ on up from the Meatpacking District, the brand’s flagship home for the last decade.

The nearly 3,500-square-foot store — designed by Sarah Burton, the label’s creative director, in conjunction with David Collins Studio — fits right in among its ritzy neighbors. Mirroring the brand’s dark opulence, the custom interior features polished marble floors and natural motifs — feathers, shells, mushroom gills, and tangled leaves — among the molded plaster details, echoing the historical bent and naturalism Burton has emphasized since taking over from the late Lee McQueen. “It’s important to us that everything in the store feels very precious,” she said of the jewel-box space.

The move marks another stylish coup for the tony uptown stretch, which has recently seen the arrival of Fivestory and Proenza Schouler, who threw shoppers for a loop by opening far from the expected downtown corridors. McQueen’s 15-year, $65-million lease on 747 Madison Avenue, the former home of Valentino, ensures that the revival of city’s newest (and most old-school) shopping strip is just getting started.

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