Following a frenzy-like takeover of Colette this summer, Balenciaga has hauled two industrial printers into Dover Street Market London. The DIY pop-up space, called the Copyshop, is a cheeky take on gloriously mundane office copiers.
Here in the Copyshop, followers can customize their own T-shirts with a robust library of creative director Demna Gvasalia’s graphics and logotypes — mostly Americana-inspired. Instantly printed, the tees are available in white, gray, black, or red, and come in two fits, for men or women.
$295, Balenciaga Copyshop, November 30th – December 17, 2017, Dover Street Market London