No doubt about it, young dads are hot. There’s just something about the dad jeans, ill-fitting parkas, slightly nerdy demeanor, and the everyday-is-laundry-day incoordination.

In Paris today, tapping into the wholesome fantasy, Demna Gvasalia recruited young dads from around his new HQ in Switzerland to model for Balenciaga men’s — some with their kids in tow and nary a wife.

A little schmaltzy? Sure. Playing into the notion of normal as luxury? Yes again. Still, who can deny the allure of putting zero thought into what he wears? For DILFs and their admirers, this was a fetish come true.

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