Wall Street Hustle: Hood By Air Spring 2017

Hood By Air’s Shayne Oliver has all kinds of collaborations up his deconstructed sleeve, with Hustler and PornHub, as well as his own music label, Wench. The overt, ostentatious branding was off the charts at his spring show today, even by HBA’s standards — an apparent, and devilish, send-up of Wall Street types and their hedge-fund-fueled rampages.

All of that and more was on reluctant display. Models — many of them friends of the brand, like German artist Wolfgang Tillmans — shuffled around the runway, dragging bags on the ground and otherwise oblivious to the presence of the audience. One of the streetcast models scrolled on his smartphone while walking. If this is what subversion looks like these days, buy stock in Facebook.

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