Baddie Winkle is the 87-year-young great-grandmother known for sporting raver clothes, stealing younger men, and acquiring 1.8 million followers on Instagram, where she’s been a superannuated sensation since Rihanna discovered her.
Baddie is now starring in a commercial for Smirnoff ICE Electric Flavors, as part of their Keep It Moving campaign. Wearing oversized shades, an electric-blue bodysuit, and holographic boots, she asks, “What’s my recipe for a fresh batch of heartbreak?” in her Southern drawl. The answer: “You always have to be the right amount of sweet and smooth.”
Baddie is a natural for the campaign. Not only does she keep herself moving, she’s a fan of musical festivals, where festival-goers will no longer have to choose between boogying and throwing back (responsibly) at the bar. Thanks to a resealable plastic bottle, the new vodka beverage can be enjoyed anywhere music can be heard.