Sissy Spacek, 66, is the latest silver-haired queen on the scene to grace a Marc Jacobs campaign, and the designer’s latest salvo against ageism in fashion. Previous campaign stars include Cher and Bette Midler.

Except, in the image Jacobs uploaded to social media, Spacek’s hair appears not exactly silver, but punk-pink and every bit as untamed as the Hollywood icon herself.

In an Instagram post, Jacobs cited her title role in Carrie as “a reoccurring artistic reference in my work.“ He went on to say, “The life she brings to all the characters she has portrayed as an artist is ever expanding, evolving and inspiring.”

Spacek’s acting debut in Badlands (1973) and her Oscar-winning performance in Coal Miner’s Daughter (1980) have also proven to be perennial inspirations for the fashion set.

"SISSY, Gentle Heroine I was thirteen years old when I first saw Sissy Spacek’s hauntingly disturbing portrayal of the pale, fragile, strawberry girl, Carrie White, in the film, Carrie. I was all-consumed and mesmerized by her ability to bring a character to life in such a way that, for me, was very profound. Sissy’s character (that type of girl) is a reoccurring artistic reference in my work. The life she brings to all the characters she has portrayed as an artist is ever expanding, evolving and inspiring. I am so pleased to share this stunning portrait of Sissy by David Sims for our Fall '16 ad campaign." -@themarcjacobs • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16

A photo posted by Marc Jacobs (@marcjacobs) on Jun 14, 2016 at 2:02pm PDT