Gucci Goes Gender-Fluid

Already known for its effeminate men’s and mannish women’s collections, Gucci said it will start showing the two together on the runway.


“It seems only natural to me to present my men’s and women’s collections together,” confirmed creative director Alessandro Michele. “It’s the way I see the world today.”


The announcement — made earlier today at the New York Times International Luxury Conference in Versailles — does not directly address the see-now-buy-now debate raging in fashion. However it’s understood the new gender-mixed shows are intended more for public consumption than as a traditional showcase for press and buyers.

Gucci’s first gender-fluid show is to take place at its new Via Mecenate headquarters in Milan sometime in 2017.

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