Burberry made headlines a few weeks ago with the announcement that, starting with its September collection, it would become a more consumer-facing brand. Specifically, it would sell pieces to the public immediately following collections.
It’ll be a nothing short of an overhaul of its business model, for which Christopher Bailey seemed to prepare in this fall collection. He refrained from grand creative experiments in favor of recent greatest hits. His various influences of seasons past — Bloomsbury Group, Lucian Freud, music festivals, military — came together in a splashy way all but engineered to appeal to everyone.
Coats were paid special attention, coming out as plaid overcoats for men and women, duffles with oversized toggle buttons, exaggerated shearlings, green or yellow python numbers, and furry cocoons.