Combining Vivienne Westwood’s ethos with Juergen Teller’s eros, with a dash of Femen’s flash politics, the London-based label P-iFashion — short for Politically Incorrect Fashion — has released its fall ad campaign. And, well, the collection is completely invisible, living up to its title. Nary a thread can be found in the au naturel photos by Pawel Tkaczyk. There’s no shortage of text, however, which naturally reads like a manifesto. Here’s but a partial list of protests…
— Today’s fashion industry is governed by greed and not by vision or talent.
— The time has come to reconsider the way today’s fashion industry exploits rather than inspires.
— [We] reject the fashion industry’s cruelty of using cheap sweatshop factories to produce more and more while spending less and less.
— [We] object to the fashion industry’s ruthlessness of pushing people to buy more and more.
— Either walk naked or reinvent your existing wardrobe in the way you wish.
There are, of course, actual garments — women’s and men’s basics that have been illustrated by a selection of artists. The provocative campaign is the brainchild of the label’s Polish-born creative director, Arkadius. No stranger to shock value, Arkadius graduated from Central St Martins in 1997 with a reputation for irreverence and admirers who included Isabella Blow and Bjork. Clearly, the tradition continues.