Is there a designer who doesn’t take photos on the side? How better to reinforce a label’s image? That’s the thinking behind Russian designer Gosha Rubchinskiy’s new book, Youth Hotel ($45), published by Dover Street Market’s IDEA imprint. That IDEA is in the business of fast-publishing — as in only a few days — is very much in keeping with the transient, move-by-night nature of Rubchinskiy’s own youth in Russia.

Youth Hotel, 118 pages, soft-cover, $45, exclusively at Dover Street Market New York, London, and Ginza, as well as Comme des Garçons Trading Museum in Paris (beginning Oct 15). Gosha Rubchinskiy will appear in DSM London on Oct 15 (5 pm) to sign copies, in conjunction with DSM’s Frieze Open House event.