The revival of Schiaparelli, begun several years ago, has hit its share of snags along the way. Owned by Diego Della Valle, the fledgling label hasn’t managed to find its feet yet, nor even a designer. Its most recent creative director, Marco Zanini, did not return after a two-season stint.
But things seem to be looking up for the storied house. Today came the announcement that it had tapped Bertrand Guyon, a couturier hailing from Valentino, and Givenchy and Christian Lacroix before that, as its new design director. His first couture collection — or pret-a-couture, as Schiaparelli calls it — is slated for the Paris collections in July.
“Elsa Schiaparelli is an enchanting couture house,” said Guyon in a statement. “I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity. I feel honored to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated.”