Italy is often seen as lacking fresh new blood. But that might be changing with the announcement today that LVMH has found a replacement for Peter Dundas, who departed Pucci last week for Roberto Cavalli. The new creative director is none other than MSGM’s Massimo Giorgetti.
The enthusiastic designer, who often collaborates with Toilet Paper (and is friends with the magazine’s Maurizio Cattelan and Pierpaolo Ferrari), is a natural fit with Pucci’s vibrant, playful, prints-driven image. He’ll continue designing MSGM in Milan while he helms Pucci from its Florence headquarters. His first collection will be the spring 2016 show, held in Milan in late September.