It’s the age of selfies and Steven Meisel knows it, even if, it’s safe to assume, the highly reclusive photographer isn’t particularly fond of them. While other houses are unveiling their spring campaigns with much fanfare, Loewe has eked out a preview of its fall men’s campaign, which includes an undated and previously unseen image of a younger Meisel leaning in for a kiss with an unidentified man. The artist as muse in a candid moment — how very Instagram.

The unconventional concept comes courtesy of the house’s new creative director, Jonathan Anderson, who, over the course of several seasons has been staking an epicene, androgynous vision for the Spanish house. In addition to the tender self-portrait pulled straight from Meisel’s own archives, a more typical fashion image of the fall collection has been released, also lensed by Meisel, as well as a product shot of the new X-Cross bag, shot by Damien Ropero. This follows the brand’s MO last season, when it plastered a single spring image of Julia Nobis across Paris kiosks just prior to the corresponding runway show.