The Contrary Nature of a New Scent, Build and Destroy

James Lavelle, London musician and co-founder of the record labels Mo’ Wax and UNKLE, has his hands full with another unexpected venture, this time in the olfactory zone. He’s collaborated with the award-winning perfumer Azzi Glasser (Kylie Minogue, Bella Freud, Agent Provocateur, Johnny Depp) to create Build and Destroy. The musky eau de parfum — derived from frankincense and pimento — and cigarette-style box take after Lavelle’s own vices and idiosyncrasies, a conceptual and contrary blend of post-punk electronica and street art, among other elements of self-defeatist youth culture.


300 limited-edition bottles, available at Saatchi Gallery, London (as part of a new Mo’ Wax exhibit), and online at Goodhood Store (starting November 27)