Lea T. — the transgender Brazilian model and muse of Givenchy’s Riccardo Tisci who shot to notoriety several years ago when she posed nude for French Vogue while still, anatomically, a he — is back in the headlines. After subsequently appearing in various glossies, including Interview and Love, Lea has scored a lucrative beauty campaign. She’s signed with Redken, the massive global haircare brand, to promote its Chromatics hair-color line, with print and digital campaigns set for January 2015.

The campaign will, naturally, celebrate individuality. “We’re all people with our own personality, our own beauty, our own life,” said Lea T. in a press statement. “I love working with Redken because they appreciate all kinds of beauty. They believe in the individuality of the person, and I think that’s really important.” While much of the coverage of and attention to Lea T.’s ascent as a model has focused on her gender and exploited her transition, this campaign promises to go beyond the obvious and highlight an inner beauty. Plus, come to think of it, she’s always had great hair.