Money Where Your Mouse Is: Balenciaga
Alexander Wang is ushering in a whole new era at Balenciaga, and with it, a revamped website. Made in collaboration with Yoox, the new site is “nimble, intuitive and visually elegant,” says the company, “a dynamic hub for e-commerce and communication.”
The navigation is indeed satisfyingly nimble, plus pictures are bigger and easier on the eyes. It’s the online store, though, that appears to have seen the most revamping. Chiefly, the site is now compatible with all devices. WIth more and more people buying high-end etail (no ‘r’) straight from their smartphone or tablet, that’s a no-brainer. And there are nice smaller tweaks, too. For instance, the user can rotate the models — both men’s and women’s — for a complete 360-degree view of what they’re wearing. Simple, clean stuff — so clean that there isn’t a Kardashian in sight.