Money Where Your Mouse Is: Gosha Rubchinskiy
Russian designer Gosha Rubchinskiy — who told Hint a while back he aspires to make clothes for those born after 1991, the year the USSR formally ended — does not fit neatly into a box. His design sensibility is challenging not for the usual reasons (deconstruction, asymmetry, tech fabrics), but because it plays with notions of dated, obsolete, tacky glamour often associated with oligarch wives — in the way Prada refers to Germany’s Stasi style.
Take these jackets, for example, the clear standouts in a collection otherwise full of skater prints and street influences. Their nubby faux-fur fadedness is undeniable, owing to the fact they’re made of 100% polyester, an intentionally down-market decision. They look faux for other reasons, too. Although they’re unisex, they’re sized in US men’s designations and made in Romania, not exactly a style hotbed or important manufacturing center.
$570 – $730 at Opening Ceremony