ODIN Deconstructs the Floral Scent for Its New White Line

ODIN — the New York men’s store and fashion label with three downtown outlets — is cult-known for its Black Line, a unisex collection of ten brooding eau de parfums. The brand is now exploring its feminine side with White Line, three eau de parfums — Milieu Rosa, Efflora, Vert Reseda — that deconstruct notions of a floral scent, incorporating every part of the flower: stem, leaves, and blossom.

The packaging is a graphic relief by paper engineer Matthew Shlian, whose method of layering and laser-cutting cardstock creates three-dimensional artworks relating to each scent’s complex minimalism.

At ODIN and Barneys New York in November 2014

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