Francois Nars has made good on his campaign promise to feature Charlotte Rampling in his fall ads for Nars, marking the beauty brand’s 20th anniversary. Shot by Nars himself, the first and only image so far — for Audacious Lipstick Collection — is in no way audacious, clearly, and maybe that’s the audacity. Still, it succeeds in conveying the British actress’s boldness of style and stature.

Tapping the 68-year-old living icon — adored by so many for her smoldering and usually challenging roles in gritty dramas from the ’60s through the ’80s, including Luchino Visconti’s The Damned (1969), The Night Porter (1974), and The Verdict (1982) — fits a trend in the cosmetics field. Earlier this year Jessica Lange was named the face of Marc Jacobs Beauty and Stephanie Seymour of Estée Lauder.

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