AnOther and the Design Museum Give Fashion Logos Their Due

“’I just thought I’d clean it up, make it strong and powerful — a kind of contemporary minimalism,’ said Phoebe Philo when she joined the French design house in 2008. The same approach was applied to the logo.” So starts a thoughtful piece on about the provenance of fashion’s favorite logos — which, along with Céline, surely everyone can agree includes YSL, Yohji Yamamoto, Lacoste, and Comme des Garçons Play.

Today is the first of a seven-day celebration — #wordweek on Twitter — by AnOther that examines the origins of words, language and typography in fashion, in partnership with the Design Museum. Additionally, on Tuesday 29, the museum will hold a discussion with AnOther editor Laura Bradley; Gareth Hague, Prada typographer and co-founder of font studio Alias; and Caroline Murray, director of the British Academy of Graphology and AnOther’s graphologist.

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