Here it is, Alexander Wang’s first scent for Balenciaga, debuting at the designer’s resort 2015 collection for the house. Called simply B Balenciaga, the fragrance is a blend of the house’s heritage and Wang’s inimitable take on modernity. The artisanal-looking cracked glass of the bottle pays tribute to the veined marble flooring of the couturier’s original salon at 10 Avenue George V, while the airy juice itself — a mix of lily of the valley and violet — is made darker with various woody notes. The ad campaign, too, achieves an insouciant minimalism with a hint of iconoclasm, shot by Steven Klein and starring a cat-eyed Anna Ewers.

Widely available October 2014