Scout Willis, the second-eldest daughter of Bruce and Demi, is on a crusade of a very intimate kind. Feeling scorned by Instagram’s expulsion of Rihanna’s account for showing a French magazine cover displaying the full glory of her Barbados-bred boobage, Scout took to the streets of the Lower East Side to fight the power with an equally awesome power, that of the proudly exposed nipple — times two.

Scout then posted photos of her juggy jaunt on Twitter and changed her avatar pic to Rihanna’s brazen, bodacious, ban-tastic ta-tas, along with the caption “Legal in NYC but not on @instagram.” And with that, a hashtag was born: #FreeTheNipple.

(If the CFDA were smart, they’d get Rihanna to quip about the incident when she accepts her Icon Award at the CFDA Awards on Sunday.)

Legal in NYC but not on @instagram pic.twitter.com/YX9BymV6R6

— Scout LaRue Willis (@Scout_Willis) May 27, 2014

What @instagram won't let you see #FreeTheNipple pic.twitter.com/lASApy0W0S

— Scout LaRue Willis (@Scout_Willis) May 27, 2014