Feting the 50th anniversary of its first scent, Y, Yves Saint Laurent threw itself an intimate soiree in a private manse in the 16th arrondissement of Paris. A gallery of cutting-edge ad campaigns over the years, including those conceived by David Lynch, provided the backdrop for a retrospective.

Guests were then swept to a secret location where the new Black Opium scent was unveiled. As suggested by the campaign, starring model Edie Campbell running through the streets of Shanghai, the fragrance is a rock-inspired update of the label’s classic 1977 Opium. The new iteration, however, is said to be even more mysterious than its predecessor, a headier mix of fruit and spices.

Black Opium, available September 2014