What would it look like if Versace, Dolce & Gabbana, Burberry, and Apple made, respectively, eggs, crackers, noodles, and milk? Israeli artist Peddy Mergui attempts to find out in Wheat Is Wheat Is Wheat, an exhibit currently on view at the Museum of Craft and Design in San Francisco. If you’re picking up a note of cynicism, you wouldn’t be wrong…

Versace eggs

Tiffany yogurt

Hermès salt and pepper packets

Nike oranges

Louis Vuitton salami

Gucci pickles

Chanel baby formula

Dolce & Gabbana crackers

Burberry noodles

Prada flour

Apple milk