Prada’s Book Club

A deep-pocketed advocate of fine art, Prada continues to make overtures to the literary set. Today the house put the call out for submissions to its second Prada Journal prize to recognize emerging writers and authors, in collaboration with the Italian publisher Giangiacomo Feltrinelli Editore.

Following last year’s focus on daily life, this year the Prada Journal asks the question: “What are the signs of a changing world? And what situations can we envision? Taking a good look at the details might give us the answer.” Of course it’s a visual exercise and of course there’s a fashion tie-in, which is, like last year, Prada’s eyewear partnership with Luxottica. Which is to say, don’t forget to place the product.

Writers from around the world are invited to submit their work through June 10. Visit Prada Journal for more details.

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