Kenzo Baits for a Good Cause

Only two days left to visit Kenzo’s digital pop-up in Paris devoted to its No Fish No Nothing endeavor, in partnership with Blue Marine Foundation. Blue’s mission is the protection of 10% of the world’s oceans by 2020 in an effort to turn the tide of overfishing. To assist financially, Kenzo has launched a spring line of unisex sweaters and T-shirts with the slogan No Fish No Nothing, in reference to the plain fact that without living seas and oceans, we are nothing.

Cleverly, the jumbo screen inside shows a school of fish swimming around, some of which disappear every so often to represent the marine loss already experienced around the world. But every purchase or post to Instagram with the hashtag #NOFISHNONOTHING, the virtual aquarium is restocked.

March 21-27, 2014, 11 Rue Debelleyme, 75003, Paris

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