Call it the age of the elder model (pun intended). A string of labels, arguably beginning with Lanvin’s fall 2012 campaign, are embracing silver-haired sirens in their collections, campaigns, and look books. Earlier this month, Estée Lauder announced Stephanie Seymour as their new spokesmodel, and late last month American Apparel street-cast Jacky O’Shaughnessy, 62, to pose in lacy underthings with a tag line that read: “Sexy has no expiration date.”

Now comes news that Francois Nars has recruited Charlotte Rampling. Held aloft among fashion circles for her powerful, challenging portrayals, the 68-year-old British actress will be the face of Nars for fall, shot by François Nars himself to mark the 20th anniversary of the cosmetic company.

Rampling’s last brush with the fashion world, albeit unintentional, was Marc Jacobs’ fall 2011 Louis Vuitton collection, inspired by The Night Porter. Models resembled Rampling’s scantily-clad alter ego in the controversial 1974 film in which she played an S&M-practicing inmate in a Nazi concentration camp.