A Store Is Born: Fashion Week Pop-Ups
In the 17 seconds you’ll have between the shows and parties of Fashion Week, pop into one of these pop-ups…
Fans of obscure Japanese style, take note. During Fashion Week, Nipponista will sell the island nation’s more cultish labels — i.e. N.Hoolywood, Anrealage, Mint Designs, Daisy Balloon, Facetasm, Tokyobike, and the current collection of Kansai Yamamoto, early costume designer for David Bowie. The famed department store Isetan, Japan’s answer to Barneys, is putting the pop-up together as part of the Cool Japan government initiative.
Nipponista, February 6-13, 47 Greene Street, NYC
Daisy Tweet Shop
Some months ago, Marc Jacobs made news by adding a beauty store to his cluster of shops on Bleecker Street. Now he’s raking in headlines with Daisy Tweet Shop, a pop-up during Fashion Week that will accept “social currency” in lieu of money. In exchange for tweets, Instagrams, and Facebook posts tagged with #MJDaisyChain, and depending on the size and reach of shoppers’ social presence, they can walk out with free fragrances and small accessories.
Daisy Tweet Shop, February 7-9, 462 West Broadway, NYC
Shipley & Halmos
Shipley & Halmos is the proud owner of a pop-up on Canal Street, the men’s label’s first-ever retail effort. Among its spring wares and accessories is a clever assortment of souvenir-like items, a la beer cozies, keyrings, and slogan mugs.
Shipley & Halmos, through February 23, 385 Canal Street, NYC
Deth Killers of Bushwick
Greg Minnig and Scott Campbell of Deth Killers, the Brooklyn-based makers of “asphalt-resisistant” jeans and jackets for motorcyclists, are opening a pop-up during New York Fashion Week. Not for the faint-of-heart.
Deth Killers, launching February 11, 348 Bowery Street, NYC