At the end of their couture show in Paris earlier this week, with its en-pointe ballerinas in ribbon- and bow-printed latex tutus, Viktor & Rolf unveiled a sweet new women’s fragrance, appropriately called Bonbon — so “good” they named it twice.

In fact the collection was based on the campaign photo by Inez and Vinoodh of the bow-shaped bottle nestled in the lap of model Edita Vilkeviciute, body-painted in pink ribbons.

The other meaning in Bonbon’s double-entendre has to do with candy, and that’s where the scent comes in. Its notes are caramel and a combination of fruits — good enough to eat, but please don’t.

Available March 2014 at Viktor & Rolf’s new Paris flagship, Selfridges in the UK, de Bijenkorf in the Netherlands, followed by Saks Fifth Avenue in April.