While it’s famed for its wellies, Hunter is much more than a maker of rubber boots. It’s a heritage brand — one of the first. Founded in 1856 in Scotland, Hunter has outfitted explorers, adventurers, and those driven by wanderlust. It continues to outfit the everyday pioneer, borne out of the “British obsession to unearth something new,” they say. And yes, music festival goers can be pioneers, too.

The label’s rugged authenticity is captured by the deep voice and panoramic gravitas in this promo video. It shows a strapping and bearded man exploring the Scottish Highlands when a girl in denim cutoffs and red wellies appears — having perhaps wandered off from a festival — and delivers a kiss on our leading man. Talk about wanderlust…

Visit Hunter