Marina Abramović isn’t going to get where she wants to be just by staring at it. Nor is her Marina Abramović Institute going to materialize out of thin air. It needs a kickstart. She needs Kickstarter.
Taking to the crowdfunding site, she’s raising the money she needs to launch her institute, a real place that, as the Kickstarter page says, “is dedicated to the presentation and preservation of long durational work, including that of performance art, dance, theater, film, music, opera, and other forms that may develop in the future.” What looks to be a former factory, MAI will bring together real laboratory research a long-form, immersive performance (plus a meditation room filled with crystals!) in what Marina hopes will be a life-changing experience for all who enter. The idea came to her in a vision she had during her 700-hour marathon performance at MoMA, in which she locked eyes with museum-goers for extended periods of time, without saying a word.
Of course this sort of dedication to one’s art and commitment to “science, technology, and spirituality, bringing these fields into conversation with long durational work,” doesn’t come cheap. She’s seeking $600,000. But just think of all the perks that come with a pledge. For $5000, you have the chance to “workshop” a project with Marina via webcam — and you know it’s good if “workshop” is used as a verb. A pledge of $10,000, the maximum, gets you one of two things: Marina will either attend an event with you and four other backers, after which you’ll all have lunch in New York City, or she’ll do nothing at all and you’ll do nothing at all and there will be no public acknowledgement of your donation. (Okay, that last one is for seriously rich people who’ve transcended materialism and who don’t need to meet with her because they’re probably friends already.)