Over the weekend, James Franco painted a mural on a wall near Bedford and Grand in Williamsburg, reports Gawker. The povera-style painting of Franco and his co-stars in the apocalyptic disaster comedy This Is the End confirms that anytime anyone paints a mural to promote a movie, it is indeed the end. (He’s much more convincing as Cindy Sherman.)

However, since it got us to watch the trailer (below), it seems to have done the job. As far as we can tell, the plot follows a group neo-nerd comedians—Michael Cera, Seth Rogan, Jonah Hill—who play stoned, munchies-addled versions of themselves (so probably not actually acting) while aliens invade, cities burns, and Emma Watson kicks ass.