Video Fix: Shiseido Celebrates Its 140th Anniversary

Watch Shiseido’s latest animated video, She Say Do, in which a woman—possibly Asian, possibly Western, possibly both—wakes up and appears to be stuck inside various Shiseido boxes. She searches for a way out, eventually turning into an Amazon-like robot warrior with a giant mascara brush for a weapon. Such is the transformative power of Shiseido, which celebrates its 140th anniversary this year… 


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