James Franco Makes a Gucci Documentary and Puts Himself In It

After screening his documentary The Director at the Tribeca Film Festival, James Franco has released the trailer online. The full-length feature, filmed over 18 months, is “an intimate portrait of Gucci’s Creative Director, Frida Giannini, exploring the intricacies and inspiration behind the quietly brilliant power woman, whose own evolution as the creative force behind the brand is as nuanced as that of the storied fashion house itself.”


It appears the doc, which comes out later this year, is mostly a bunch of footage from Gucci collections — and from Franco’s own fittings at the house. Did you forget he models the men’s campaigns? After the Oscars and Oz, this would be the least of his missed opportunities. 

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