There’s No Going Back for Yohji Yamamoto’s New Y-3 Men’s Fragrance

Before designer collaborations became the new black, Yohji Yamamoto and Adidas were the original It-couple, forming Y-3 ten years ago. The two fashion forces feted their lasting partnership during the Paris men’s collections with the launch of their first men’s fragrance, Black Label, at the opulent Le Theater Saint Germain.

The champagne-swilling crowd, clad in both the renegade edge of Yamamoto and the sportier ease of Adidas, relished in the dark new scent. The spicy fragrance embodies a bold mix of patchouli, vetiver, tonka bean, cardamom, cedar wood, and black pepper.

“Ten years ago we created something that did not exist before, and we completely projected the future,” says Yamamoto. “Making perfume is a huge difference from designing clothes. It involves so many people and advices. But in the end both have to seduce the senses.”

$95 for 75ml (beginning in February) in Y-3 stores and Y-3 online

Leave a comment