Money Where Your Mouse Is: Versace

Big changes are afoot at Versace. Just two days after announcing a bold new digital strategy for its second line Versus—one that would not include its six-season designer, Christopher Kane—today Versace announced that it was stepping into the online fray itself with the debut of a splashy e-store. All the goddess gear anyone could possibly want is here in one place, as well as men’s, jewelry, and home, of course modeled heavily on Donatella and her luxe rock ‘n’ roll aesthetic. This comes as good news for those who live in Europe or the USA. For the rest, if won’t be long—these days, Versace isn’t kidding around.


Leave a comment