Money Where Your Mouse Is: 10 Corso Como

Fabled Milan concept store 10 Corso Como (with outlets in Seoul and Tokyo) has taken the notion of a street window and put it online, joining forces with the e-tailing prowess of to make it happen.

Collaborating labels include Maison Martin Margiela, Borsalino, Mackintosh, and Moncler—many of whom took inspiration from 10CC’s black-and-white squiggly logo by American artist Kris Ruhs—in addition to loads of self-branded products.

Introducing the digital adventure and narrating a mini-retrospective is none other than the institution’s founder Carla Sozzani—who, as sister of Italian Vogue’s Franca Sozzani, knows a thing or two about fashion.

Visit 10 Corso Como

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