MAC has been on a tear of late, collaborating with high-profile style gals ranging from Nicki Minaj to Daphne Guinness to Iris Apfel. The latest original to get the MAC wand-tap is Carine Roitfeld, who, in typical form, has been pretty coy about the whole thing.

But the details are now in. And as expected, the line centers not on color, but around the editor-stylist’s signature look: moody, kohl-rimmed eyes. Little more than charcoal eye shadow, dark brow shades, barely-there foundation, and a nude lipstick complete the collection.

She also stars in the ad campaign, shot by Mario Sorrenti, because who knows more about what makes a good picture than her? The timing, too, is perfection. CR, her new magazine and her first foray in publishing since departing French Vogue, will debut in September.