While the pic of a sultry-looking, bathtub-reclining Michael Phelps that made the rounds last week is not a Louis Vuitton ad (hopefully someday?), this is. Trading in his speedo for a three-piece suit by the house’s men’s designer, Kim Jones, the dried-off and retired golden boy is captured chatting with Russian golden girl Larisa Latynina. To her credit, the former gymnast doesn’t seem at all perturbed that the monogram-toting merman just smashed her Olympic record of 14 medals. The image is the latest in Louis Vuitton’s core values campaign, shot by Annie Leibovitz.