Here’s the spine-tingling, horror-movie-esque trailer for Lady Gaga’s new perfume, Fame, directed by Steven Klein. The black eau de parfum, which turns clear upon contact with the air, is a collaboration between her own Haus Laboratories and scent-maker Coty. From the look of the trailer, Gaga is writhing in the various ingredients that make up the notes—i.e. apricots and honey—while apparently under the influence of Belladonna, the hallucinogenic and poisonous plant that inspired the fragrance…