A Store Is Born: Isabel Marant, Tokyo

If you’re a quirky, boho-chic French gal like Isabel Marant, you’re not going to open your first shop in Japan among the grabby lights and glammy storefronts of Tokyo’s Ginza or Shibuya districts. You’ll scour the side streets of Omotesando in search of a funny-looking, banana-yellow building to call your own, then finish the interior by leaving it entirely exposed, save for a few traditional Japanese lanterns. Et voila, Marant’s new boutique-showroom-HQ carries both her main collection and her diffusion line, Etoile.

Isabel Marant, 4-3-16 Jingumae, Omotesando, Tokyo

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