Something Different: Viktor & Rolf for Bugaboo

Like Marc Jacobs and Missoni before them, Viktor & Rolf have created a stroller for Bugaboo, the Dutch baby-mobility company. More of a mini-hearse than a cheery plaything, My First Car (€1500) comes with hand-stitched leatherette, a separate footmuff (€150), and your choice of one color: devil-spawn gray. If Rosemary’s baby wouldn’t have it any other way, nor should yours.


Available (in August) at Bloomingdales in New York, Selfridges in London and Colette in Paris, among many other outlets.

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