Listen up, gentlemen. Ketel One, the premium vodka label imbibed by discerning drinkers everywhere, has launched a nationwide search for original ideas that champion the lifestyle of the modern gentleman, inspired concepts that will raise society’s behavioral bar. The five projects best exemplifying a higher standard of living will be selected, while the Grand Prize winner will receive $100,000 to turn his idea into a reality.

To lead the nationwide search, Ketel One has enlisted three men who embody the essence of the modern gentleman: Ian Somerhalder, actor and philanthropist; Adam Garone, co-founder and CEO of the Movember Foundation; and celebrated actor Carlos Ponce. They will incorporate the winning submission into their day-to-day lives and document the results.

Submit you project at AGentlemansCall.com. Entries close July 29, 2012.