A Store Is Born: Acne

This was the scene last night at the launch of ACNE’s shiny new flagship in Soho (33 Greene St). Inspired by the simplicity of the Gustavian period of Swedish design, Jonny Johansson said, “When I am in New York, I really feel that historical references are very visible, so when designing the new store, I wanted to take a very Swedish slant on history and environment.” Which explains the green carpeting, symbolizing the island of Stockholm, surrounded by a bluish wall of mirrors—a suitable backdrop for the label’s breezy, enormous culottes and caftans for spring.

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