The tweed-and-pearls set may want to let their helmet hair down and clear out some closet space, because there’s a new, edgier kid on the Madison Avenue drag. French label Zadig & Voltaire have brought their downtown aesthetic uptown with a sprawling new space on the ground floor of The Mark Hotel.

Founded by Thierry Gillier in 1977, the brand is inspired by all things rock ‘n’ roll, but in that louchy Parisian way. At the new store, you’ll find skull and angel prints mixed with updated basics in luxe materials like cashmere, silk and leather, providing welcome contrast to the neighborhood’s stiff suits and Bergdorf perms.

Zadig & Voltaire, The Mark Hotel, Madison Ave & 77th Street, NYC