Forget Paris and Milan. These days you’re no one if you haven’t shown in China. Karl Lagerfeld, of course, laid the groundwork back in 2007 with his monumental Fendi show atop the Great Wall, its ancient stones converted into a glitzy runway. Since then, luxury brands—i.e. Dior, Prada, Burberry—have been rushing to stick their flag in China, ready to over-saturate a market that’s showing an insatiable appetite for fashion.
Jean Paul Gaultier is the latest to stage a production in the land of Confucianism and Communism. Yesterday he recreated his latest couture collection, as well as fall men’s and women’s, to an influential Beijing crowd that included actors Jennifer Tse and Simon Yam. If the former enfant terrible can put Andrej Pejic on the catwalk in the historically conservative town, who’s next to head east?