Although no one does it better, Paco Rabanne isn’t all chain-mail shifts and mesh balaclavas. To prove it, the house has launched Paco By on Tumblr, chockablock with images and original text by guest contributors, with the aim of showing a different side of the storied French label, the first to embrace Tumblr.

Of course the house focuses heavily on its rich heritage, but also provides behind-the-scenes peeks at the runway shows, as well as studio life and the latest news. A theme per month (April is vintage dresses, May will be 70s muses) provides for hours and hours of blissful scrolling.

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