Prada Gives the Gift of GIF

The Italian house has partnered with the Armenian-born, Paris-based artist Vahram Muratyan (of the recent book Paris vs New York) to create a series of twitching and bewitching GIFs, a primordial form of Internet animation that’s having a resurgence. All the accessories featured in the Parallel Universes GIFs are from Prada’s 2012 collections, themselves a nod to retro car culture.

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