Since Carven was given a reboot in 2009 under the creative direction of Givenchy alum Guillaume Henry, the label’s flirty, quirky take on French dressing has become a classic success story. So much so that Henry has been chosen as the guest menswear designer at Pitti Uomo 82—held in Florence this June—just two seasons into his men’s line.
The Gallic gamin’s new-kid-on-the-block status isn’t the only thing that sets his participation in the Italian trade show apart. Unlike the usual showroom presentations given by past Pitti guests Valentino and Gareth Pugh—who took on both the men’s and women’s roles and projected a fashion film onto the ceiling of a church—Henry has taken on the arduous task of presenting a runway show.
Those labels come with larger price tags, but for the show’s organizers, accessibility is part of Carven’s charm. “His new vision for Carven menswear became immediately visible through his natural, lighthearted, Parisian elegance,” said Pitti’s Lapo Cianchi. “We were very impressed when we went to see the winter collection in the Paris showroom last season. It harmonized perfectly with the general trend we are promoting at Pitti Uomo: a new sartorial elegance and affordable luxury in menswear.”