Visiting designers’ websites can be a frustrating exercise. You view the lookbooks and watch the runway shows, but, having been tantalized into actually wanting to buy something, you have to go elsewhere. Hoping to stem the exodus, Alexander McQueen has just launched a fully integrated e-store, combining key pieces from the main line and McQ diffusion range. And what would an online McQueen store be without their notorious skull scarves? Those, too, are featured in a dedicated scarf boutique.
Also, with the new My Queen feature, it’s possible to pinboard favorite catwalk looks alongside wish lists and recent purchases from the site. Expanding their shipping reach from the US and UK to the entire EU, it won’t be long before Lithuanian and Romanian kids are rocking head-to-toe McQueen.
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